Why choose Edge by Ascential over e.fundamentals?

Considering e.fundamentals? Find out why more than 600 global brands and retailers chose Edge by Ascential to help them win in today’s ecommerce-driven world.

Our Clients Love Us



Our Global Capabilities Benefit You

Our proprietary algorithms are powered by one of the largest databases available in the marketplace, enabling us to offer a level of accuracy and detail that is difficult to find with any of our competitors. We are proud to be able to say that our data is trusted by the world’s largest companies when they need to make the tough decisions necessary to win in the market. We have established ourselves as a pioneer in the industry by prioritizing our clients’ needs with a quality of service that our competitors have been unable to replicate.

We’re the Safe Bet

While some of our competitors are struggling to find new investment, we have the advantage of being financially backed by our parent company, Ascential. Their financial support is a long-term commitment to the vision we have to help our clients win in an ecommerce-driven world. Ascential believes in us because we’ve developed a very strong business model that has the ability to scale as the industry develops, giving us a distinct advantage when it comes to client success and market innovation.  Proof of Ascential’s extraordinary belief in us can be seen through the acquisition of Flywheel, the investment into Jumpshot and the IRI partnership, just to name a few. Choosing a partner who has a reliable future is critical to the success of your business.

Bank of America Merrill Lynch, May ‘19

"Through its creation of Edge [by Ascential] and acquisition of Flywheel, Ascential is now the clear market leader in the provision of data and analytical systems to support product sales by manufacturers on eCommerce platforms ... Edge [by Ascential] appear[s] to be the largest and potentially the only well capitalized player of scale in the industry."

We Can Solve Your Biggest Problems

When it comes to selecting the right partner for your business, it’s important to remember that “one-size” definitely does not “fit all”. By working with us, you can tailor-fit our solution to answer the specific business needs plaguing your business. Edge by Ascential’s impressive suite of best-in-class solutions give our clients a comprehensive and competitive advantage they won’t find anywhere else. We offer weekly, daily and real-time data-driven insights, along with a wide range of customized advisory and education services. All designed with the goal of helping you take your business to the next level with configurable, actionable, real-time data and insight at your fingertips.

We've helped companies of all shape and size find their edge

City AM

Amazon to dethrone both Tesco and Sainsbury as UK’s largest retailers within four years

[B]y 2025, Edge by Ascential’s syndicated research arm, Edge Retail Insight, predicts that Tesco sales will rise to £76.1bn in total sales, representing annual sales growth of 3.5 per cent but not enough to stay ahead of Amazon’s overall UK sales expansion.

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Modern Retail

Walmart reports strong e-commerce growth, but Amazon is inching closer

Doug Koontz, the director of product and content strategy at Edge by Ascential, told Modern Retail [...] “5 years ago, I don’t think the outlook for Walmart was nearly this positive,” he said, noting that Walmart’s technology and logistics investments are keeping it competitive.

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Internet Retailing

GUEST COMMENT In the digital future, CPGs must have a marketplace strategy to succeed

Deren Baker, CEO of Edge by Ascential, comments on the future of retail and the strategy that CPGs must take. "For many others though, the pandemic simply widened cracks that had been growing for years but which were too difficult to address."

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Before you choose e.fundamentals, let us help you find your edge!

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